Integrated marketing communication with local depth, global reach, and over RM80 million in billings.
Heritage that runs deeper than the agency itself
MCC was established in 2007 as the dedicated media arm of People 'n Rich Holdings, a group whose roots in integrated marketing communication go back to 1988. That founding date matters because it represents decades of navigating Malaysian market cycles, shifting media landscapes, and evolving client demands before MCC even opened its doors.
The relationship between MCC and People 'n Rich Holdings means clients are not working with a standalone boutique. They are engaging with a structure that carries institutional knowledge, long-standing media relationships, and the operational depth that only comes with time.
With billings over RM80 million, MCC operates at a scale that commands attention from media owners and gives clients genuine negotiating weight in the market. That figure is not a projection or an aspiration; it reflects the volume of business the agency manages on behalf of its clients today.
Hakuhodo affiliation opens a genuinely global network
As an affiliated partner of Hakuhodo, Japan's second largest agency, MCC has access to a global network of 67 offices around the world. For clients with regional or international ambitions, that affiliation is a practical asset, not a badge on a wall.
Hakuhodo's network means MCC can coordinate media planning and buying across markets, draw on international research and intelligence, and connect clients to agency partners in markets where local expertise matters most. The affiliation sits behind every brief that reaches beyond Malaysia's borders.
For clients who operate entirely within Malaysia, the Hakuhodo connection still carries weight. International agency standards, planning frameworks, and category knowledge flow into the work MCC does locally, raising the quality of thinking that clients receive regardless of the geographic scope of their campaign.
Senior leadership with 20-plus years each
The people running the work at MCC are not recent hires building their resumes. Candice Nyi, the agency's COO, brings over 20 years of media experience from international agencies including Mindshare and Starcom. Lynda Lee, Group Media Director, carries 20-plus years spanning local and international agency exposure.
That combined depth means clients are briefing people who have seen most situations before. Campaign structures, media owner negotiations, planning methodologies, and client challenges that might feel novel to a younger team are familiar territory for MCC's senior leadership.
For a brand manager or business owner evaluating a media partner, the seniority of the people who will actually lead the account is one of the most reliable indicators of what the relationship will feel like in practice. At MCC, the leaders named on the website are the people doing the strategic work.
Benefits
Decades of local market knowledge
People 'n Rich Holdings has been operating in integrated marketing communication since 1988, giving MCC a foundation of local media relationships and market understanding that newer agencies cannot replicate.
Global network through Hakuhodo
As an affiliated partner of Hakuhodo, MCC gives clients access to 67 offices around the world, making regional and international campaign coordination a practical option rather than a complicated workaround.
Proven billing scale in the market
Managing billings over RM80 million means MCC operates at a volume that translates into real media owner relationships and genuine buying leverage for clients across campaigns.
Senior leadership on every account
Both the COO and Group Media Director bring 20-plus years of agency experience each, drawn from international networks, so strategic decisions are made by people with deep, tested expertise.
Common questions about our media marketing agency
When was MCC established and what is its background?
MCC was established in 2007 as the media arm of People 'n Rich Holdings, an integrated marketing communication group founded in 1988. That heritage gives MCC a structural depth and longevity that goes well beyond its own founding date.
What does the Hakuhodo affiliation mean for clients?
As an affiliated partner of Hakuhodo, Japan's second largest agency, MCC has access to a global network of 67 offices around the world. For clients, this means international campaign coordination, cross-market intelligence, and agency partners in key markets are accessible through MCC.
How can I get in touch with MCC?
You can reach MCC directly by phone at +6012-281 6568. That is the most direct route to speak with the team about your media marketing brief.
Talk to a senior media marketing agency team
Call us at +6012-281 6568 to discuss your media marketing brief with a senior team member.
Bring decades of media expertise to your next brief
MCC has been managing media for Malaysian and regional brands for years, backed by a global network and a senior team with decades of international agency experience. If you have a brief to discuss or want to understand how MCC can work for your brand, the most direct step is to call the team.